Let’s start with an old-fashioned definition, shall we? According to Wikipedia, “HTML5 is a markup language for structuring and presenting content for the World Wide Web”. It was created as an open format unified markup language that can be written in either “XHTML or HTML syntax”.
Started in 2007, it’s clear that HTML5 is still an emerging specification and the W3C’s HTML5 Working Group has announced their intention to finalize HTM5 and make it fully interoperable by July 2014.
HTML5 really came to prominence in the mainstream media when Apple CEO Steve Jobs took a swipe at Adobe’s Flash technology in a letter titled Thoughts on Flash: “Flash is no longer necessary to watch video or consume any kind of web content” and “new open standards created in the mobile era, such as HTML5, will win”.
How has HTML5 fared since this ringing endorsement from one of the luminaries of the technology world? Let’s break down its performance into three simple categories that any beer drinker/casual philosopher will appreciate — the glass half-full, the glass half-empty, and who is drinking the brew.
HTML5: The Glass Half-full
There are many positive features of HTML5 that aspire to the vision set out by Steve Jobs of “new open standards” on the web; check out this article titled HTML5 vs. Native Apps for a concise exploration of the pros and cons:
- Transformation of Web Forms (supports form validation, regular expressions, etc.)
- New API for audio and video (no need for third-party applications, like Flash)
- Canvas API element (displays data driven visuals with real-time image generation)
- User editable content (better descriptions of web page content)
- Geolocation API (maps the user location, for better or worse)
For a visual map of the HTML5 taxonomy and the status of emerging related technologies, check out this fancy illustration from Sergey Mavrody’s HTML5 & CSS3 Quick Reference book:
HTML5: The Glass Half-empty
- Limited browser support (only “modern” browsers support HTML5 today)
- No native HTML5 animation (CSS or JavaScript required)
- HTML5 lacks direct access to the entire file system (unlike a native app)
Who’s Drinking the HMTL5 Brew?
It’s not easy to get accurate adoption rates for HTML5, although there is no shortage of opinions out there about why it will (or won’t) succeed.
I recommend the following article titled HTML5: Current progress and adoption rates, which offers some solid business case insights into HTML5 adoption and the preference for native apps in some instances.
“There isn’t any question about the adoption of HTML5, it’s already the de facto standard,” said Janel Garvin, CEO of Evans Data, in the press release announcing the findings of a study titled More Than 50% Developers Are Moving From Flash to HTML5.
“There is special strength in HTML5 for mobile and cross-platform mobile apps, which is the direction the industry is moving for client devices, and that has made it extremely attractive to developers everywhere in the world. We see the most strength in Asia, a region that is generally quick to adopt new technologies.”
According to a Binvisions report released on 30 September 2011, “34 of the world’s top 100 Web sites were using HTML5″ with adoption led by search engines and social networks.
HTML5 Developer Training
To add our signal to the noise of these adoption stories, InnerWorkings has seen tremendous interest in our developer training on HTML5-based Applications. This push for HTML5 training is strong across the board, both from individual developers who want to add to their marketable skills, and enterprise software teams building applications for the web.
Despite its current shortcomings and a lack of clarity about its future scope, it’s clear that HTML5 is a technology whose time has come.
Comments (and corrections) welcome as always.


Hiring new software developers is one of the most important software management responsibilities; there’s little else that carries the same impact on the output of your team’s development efforts.
San Francisco, CA — October 18, 2011.
We all want to measure our code metrics and gain insight that can be acted upon, right? Software development, like most engineering disciplines, is more than a little obsessed with tracking code metrics.
Much has been said about the impact of HTML5 on web application development. In our most recent roadmap survey with InnerWorkings customers, HTML5 topped the list of requested training by a substantial margin.
Here’s a quick snapshot of our August 2011 developer newsletter - enjoy!
Here’s a quick summary of the latest news and offers from InnerWorkings - enjoy!
The software industry has moved from a dogged recession in 2008, to talent wars amongst the major Business Process Outsourcers (BPOs) and System Integrators (SIs) as they struggle to attract the best and brightest to their workforce.